We take play seriously

A wide range of brands for our dealers

We set tough standards for our toys. Not only must they be safe, durable and good-looking, they must also bring out that eagerness to play and learn.

In every girl there is a Pippi

During 2020 and 2021 we support Save the Children and their campaign Pippi of Today. A collaboration to create awareness and raise money for girls on the move.

We just love seeing children play

Together with Vi föräldrar, we’ve created Lekhandboken to inspire more play.

Tools for dealers


Inspiring content for your digital channels