We take play seriously

A wide range of brands for our dealers

We set tough standards for our toys. Not only must they be safe, durable and good-looking, they must also bring out that eagerness to play and learn.

Our vision: Happy, playful children in a safe world

Because we want more children to enjoy a childhood that’s full of play and a sense of well-being, we support the World Childhood Foundation’s important works.

We just love seeing children play

Together with Vi föräldrar, we’ve created Lekhandboken to inspire more play.

Tools for dealers


Inspiring content for your digital channels