This year marks the 75th anniversary of the first published book about Pippi Longstocking. In order to address this jubilee, The Astrid Lindgren Company and Micki Leksaker with partners are launching the global campaign “Pippi of Today”, a collaboration to create awareness and raise money for Save the Children’s work for girls on the move.
75 years ago, Pippi Longstocking, the strongest girl in the world, came all alone to a completely new city, in the first book about Pippi, written by Astrid Lindgren. Today, millions of girls are forced to leave their homes and move, not only to new cities, but also to new countries. In order to tackle the challenges and find a way towards a brighter future, strength, courage and hope is needed. With the “Pippi of Today”-campaign, The Astrid Lindgren Company with partners wants to support Save the Children’s work and give these girls the possibility of a brighter future.