In every girl there is a Pippi

Pippi Longstocking with partners raise money in global campaign to support girls in flight

This year marks the 75th anniversary of the first published book about Pippi Longstocking. In order to address this jubilee, The Astrid Lindgren Company and Micki Leksaker with partners are launching the global campaign “Pippi of Today”, a collaboration to create awareness and raise money for Save the Children’s work for girls on the move.

75 years ago, Pippi Longstocking, the strongest girl in the world, came all alone to a completely new city, in the first book about Pippi, written by Astrid Lindgren. Today, millions of girls are forced to leave their homes and move, not only to new cities, but also to new countries. In order to tackle the challenges and find a way towards a brighter future, strength, courage and hope is needed. With the “Pippi of Today”-campaign, The Astrid Lindgren Company with partners wants to support Save the Children’s work and give these girls the possibility of a brighter future.

For every Pippi talking doll we donate 10 SEK to Save The Children and the campaign #PIPPIOFTODAY

Pippi Longstocking is always up to new antics! This soft Pippi doll says 11 funny Pippi sentences when you press her tummy. She speaks 6 languages – Swedish, Norwegian, Danish, Finnish, English and German – and you can change the language yourself with ease using a control in the doll’s back. This talking doll is 40 cm tall, soft and cuddly, and she loves to tag along on treasure hunts and other crazy adventures! This is a really great fabric doll, with an embroidered face and clothing that you can put on and take off.

When you buy the Pippi talking doll, you will be supporting refugee girls – SEK 10 of the price is donated to the #PIPPIOFTODAY campaign, which is supporting the work of Save the Children.

Help us spread the word

Download campaign assets from our press portal