Our brands

The Micki family has many brands that bring out that eagerness to play & learn.

Fun, classic toys of the highest quality. Toys from Micki are designed in Sweden to bring out that playful joy for many years to come.
The Lundby doll’s house is a classic toy full of fantastic opportunities. We have loads of modern furniture and other furnishings for our fun dolls’ houses.
The talking doll loved by generations! Skrållan is so playful she's a much-loved playmate, and she also speaks five different languages.
The strongest girl in the world! Pippi lives in Villa Villekulla together with her pet monkey Mr. Nilsson and her horse Little Buddy. We have a wide range of Pippi Longstocking toys in many categories.
The strongest bear in the world! When Bamse eats grandma's wonder thunder honey, he turns into the world's strongest bear. And he's always the world's kindest bear.
Swedish children, parents and preschools have welcomed Babblarna into their hearts. Not only do they help a child to talk, the colourful, babbling figures are also absolutely irresistible.
Emil from Lönneberga is always up to mischief. Emil's wild inventiveness means he's often at odds with people around him, and he always ends up in the woodshed where he must ponder his mischief.
A girlfriend for fashion lovers everywhere! High-quality dolls from DesignaFriend have all the right details. Every doll has a unique appearance with long hair for you to style and loads of fashionable clothes and accessories.
Classic model cars in a study metal and plastic design. The SIKU range has everything from fast rally cars and emergency vehicles to farm machinery and related play settings.
Safe, high play-value toys in simple, timeless designs. The toys are specially designed to leave room for children to use and develop their imaginations while they discover the world using all their senses.
The spy series with everything for little secret agents. See in the dark, write secret messages, listen from a distance and much more! True-to-life spy toys with everything from bugging to spy watches and night vision binoculars.
A playful range of XL beads and Indian beads in all the colours of the rainbow. The beads come in bottles, cans and buckets and there are also many ready-designed bead sets in various sizes and in different themes as well as several different puzzle kits.
A DIY kit for making your own artworks from things you usually sent for recycling such as cardboard boxes, PET bottles and glass jars.
Fun toys and games in trendy retro-inspired packaging.
From superheroes to princesses! BULLYLAND brings us figurines of all the children's favourites from new and classic movies. All of the figurines are made from PVC-free plastic and will last for many years of play.
Blowy bubbles and accessories of every kind from Europe's biggest maker of bubble blowers and bubble blowing toys. Dulcop has sales in more than 50 countries and many different licenses.
Scania and Volvo trucks in miniature. The high quality vehicles are in 1:25 scale and made from durable plastic in Finland. While they are robust with great play value for those little truck drivers, the vehicles have sufficient detail to please any model collector.
Everything from baby toys to activity toys. Wayne, Julia and Patrick are tough characters beloved by so many children.
Play balls, footballs and space hoppers in loads of shapes, sizes and colours. Phthalate-free, made in Germany.
Dolls, pin wheels, fancy dress, classic travel games and much more.