Laughter shows the way
Once upon a time there was a beautiful, white house. In the kitchen was a happy little old lady, surrounded by her laughing brothers. There was coffee and buns on the table. And toys. Together, they owned a small factory where they made the toys. Every time a new toy saw the light of day, they put it on the table to look at and fiddle with. At first, everyone was quiet and pretended to be sensible. Then came the laughter. Because even though they were grown-ups, and should appear to be wise, they just loved toys. And they knew exactly what they were for.
This happened in the little country of Sweden. The world’s wars were over, and everyone was doing well. Toys were taken for granted. By all the children. Well, almost.
The more time passed, the more that “well, almost” began to haunt them. The company was bigger now, and its owners were new family generations. But they still knew precisely what toys were for. And they put everything they knew into hearing new, bubbling laughter. Things went well. Ideas, collaborations and trend spotting gave good results.
But there was still that “well, almost”. They also wanted to do something about that. As much as they absolutely could…