In collaboration with Vi Föräldrar

We know that many parents would love to play more often and have more fun with their children. We also know how difficult it is to find time and energy for fantasy-filled quality time. And so, because we’re pretty good at this playing thing, we thought we might help. We have loads of weird and wonderful play ideas to inspire people large and small to play more. Because nothing beats play!

Others who love to play are our friends over at the magazine Vi Föräldrar. They’ve also shared their very best play ideas here! We’ve also created a 24-page Playtime Manual together full of reportage, tips and the joys of play. Child psychologist Malin Bergström talks about how important role-play is in finding out how it feels to be someone else. She also describes how play and toys develop a child’s motor functions, imagination and language.